Curriculum
Pilgrim-specific ESP — not generic language classes.
- Wayfinding
- Arrival & welcome
- Health & emergencies
- Service recovery

A measurable, tracked, guaranteed change in how 490 people serve the guests of the Most Merciful — in six languages, on one standard.
The transformed guest experience Saudi Vision 2030's Human Capability Development Program and Pilgrim Experience Program ask for — six languages, one measurable standard, tracked live.
Delivered on an enterprise-grade LMS — live classrooms, attendance capture, reporting — already proven at scale, so LRA's effort goes into curriculum, teaching, and tracking, not rebuilding infrastructure that already exists.
Pilgrim-specific ESP — not generic language classes.
Blended: human coaching plus daily AI reinforcement.
Internationally recognised standards, one measurable scale.
The Learning Card — covered next.
Every figure below is drawn from a validated cost model. Nothing rounded, nothing conditional.
The included elements would cost SAR 5.4M+ if purchased separately.
Every learner is tracked weekly against their CEFR milestone. Any learner not on pace by week 20, having met the required attendance, receives further training at no additional cost to Ray Center — renewed as needed until every cohort reaches its target.
LRA's delivery risk. Not Ray Center's. Not a discount.
This is what the guarantee looks like in practice. Ray Center sees the same risk data LRA sees, the same day — no hidden slippage. If Layla is not on pace by week 20 with attendance restored, additional training continues at no cost until the cohort target is reached.
Attendance trend, CEFR progress by cohort, and every individual learning card — the same view Ray Center sees.
Demonstration environment — simulated data. Not real production data.
Everything above is ready to walk through in whatever order is useful to Ray Center — and to correct wherever LRA's reading of the brief needs sharpening.