A measurable, tracked, guaranteed change in how 490 people serve the guests of the Most Merciful — in six languages, on one standard.
This page is LRA's reading of the RFP from Raay center for training and consulting. Please correct anywhere the reading needs sharpening; every commercial and delivery assumption is listed at the bottom for explicit confirmation.
The programme responds to the guest-experience ambition set by Saudi Vision 2030's Human Capability Development Program and Pilgrim Experience Programme — sector-level context, not a claim of prior engagement.
Placement may refine grouping inside these approved allocations. Any reallocation across languages or tracks requires Raay center approval.
12 teaching weeks within a 20-week total project. 60 guided hours per learner. Maximum cohort size 20 learners; approximately 25 programme-wide cohorts on a staggered timetable across the six languages. Delivery online or blended — Raay center's choice. Blended requires suitable client facilities for the agreed onsite sessions.
Up to 8 additional weeks of targeted remediation at no additional tuition fee for eligible learners who attend at least 80% of scheduled sessions and complete at least 80% of assigned practice, but do not achieve the agreed end-of-programme target.
This is a commitment to additional support, not a guaranteed pass or score. Withdrawal, non-attendance and factors outside provider control are excluded.
Live small-group teaching, structured speaking practice, spaced retrieval and pilgrim-service scenarios. AI is used to support practice, feedback and study planning — not to replace teachers or auto-award CEFR levels.
Kick-off, roster confirmation, learner comms, LMS provisioning, faculty briefing, cohort scheduling framework.
Placement (track assignment) delivered first. Separate baseline four-skill assessment establishes the individual outcome measure and agreed exit target per learner.
60 guided hours per learner. Cohorts capped at 20 — approximately 25 programme-wide cohorts on a staggered timetable. Weekly checkpoints, formative assessment and moderated speaking practice.
Four-skill exit battery, standardised rubrics, double-marked speaking, moderation and audit trail.
Baseline-vs-exit per learner, cohort and language, interventions log, final outcomes report and certificate register.
Every track has language-specific vocabulary, pronunciation, script and cultural adaptation. Entry levels are typical; individual exit targets are agreed after placement and baseline assessment.
IELTS-aligned descriptors, neutral international pronunciation, formal register for guest service.
IELTS-aligned descriptors, neutral international pronunciation, formal register for guest service.
Vowel harmony, agglutinative case use, Latin script conventions and Türkiye vs regional register.
Vowel harmony, agglutinative case use, Latin script conventions and Türkiye vs regional register.
Rumi (Latin) script, respectful pronouns and honorifics, Malaysian/Indonesian vocabulary variance.
Rumi (Latin) script, respectful pronouns and honorifics, Malaysian/Indonesian vocabulary variance.
Nastaʿlīq script recognition for signage, Perso-Arabic loanwords, formal aap register with guests.
Nastaʿlīq script recognition for signage, Perso-Arabic loanwords, formal aap register with guests.
Boko (Latin) orthography with tone markers, greeting protocols, Sokoto/Kano regional lexicon notes.
Boko (Latin) orthography with tone markers, greeting protocols, Sokoto/Kano regional lexicon notes.
Perso-Arabic script, ezâfe construction, taʿārof politeness conventions in service settings.
Perso-Arabic script, ezâfe construction, taʿārof politeness conventions in service settings.
Assigns each learner to Beginner or Advanced within their language. Not an outcome measure.
Four-skill diagnostic that establishes the individual outcome measure. Exit target is agreed after baseline, not promised in advance.
| Language | Standard approach | Optional external tests |
|---|---|---|
| English | LRA CEFR-aligned four-skill batteries with structured speaking interviews, aligned to IELTS descriptors and CEFR. | Linguaskill or official IELTS available at additional third-party cost. |
| Turkish, Malay, Urdu, Hausa, Persian | LRA CEFR-aligned four-skill batteries, structured speaking interviews, standardised rubrics, calibration and moderation with an audit trail. | Live ACTFL OPI only where available and agreed at additional third-party cost. |
CEFR is the shared scale. English assessment is aligned to IELTS descriptors. Where Raay center wishes to add external certification, Linguaskill or IELTS (English) and live ACTFL OPI (other languages, where available) are supported at additional third-party cost.
Up to 8 additional weeks of targeted remediation at no additional tuition fee for eligible learners who attend at least 80% of scheduled sessions and complete at least 80% of assigned practice, but do not achieve the agreed end-of-programme target.
A commitment to additional support, not a guaranteed pass or score. Withdrawal, non-attendance and factors outside provider control are excluded.
Items marked To agree at mobilisation are not final until jointly signed off with Raay center.
Weighting across reading, writing, listening and speaking to be agreed with Raay center at mobilisation, calibrated to pilgrim-service use cases.
Item and rubric bank mapped to CEFR descriptors; English mapped additionally to IELTS band descriptors for shared reference.
Analytic rubrics covering task fulfilment, coherence, lexical range, grammatical accuracy and pronunciation / mechanics.
All speaking and writing exit tasks double-marked with third-marker adjudication where scores diverge; moderation samples across cohorts.
Anonymised sample report templates (individual learner and cohort roll-up) to be shared with Raay center at mobilisation for sign-off.
Named register of LRA-issued certificates with verification reference, retained under the agreed retention policy.
Reasonable-adjustment policy for eligible learners and a single retest window per exit component, to be finalised with Raay center.
Personal data handled in line with KSA PDPL principles: purpose limitation, minimum retention, role-based access controls, and named data-protection contact.
The dashboard below is an interactive prototype. Production deployment connects to the agreed LMS, attendance and assessment sources after award and technical discovery. This proposal does not imply current production integrations, automated CEFR scoring or continuous agents.
Track assignment per learner, with confidence notes.
Approximately 25 programme-wide cohorts on a staggered timetable, capped at 20 learners each.
One per language-track, mapped to service scenarios.
Attendance, engagement, formative outcomes by cohort.
Progress against agreed exit targets, interventions log.
Four-skill deltas with moderated speaking evidence.
Target achievement, attendance, engagement.
Every learner-level action, dated and owner-attributed.
Programme narrative, statistical summary, recommendations.
Awarding record with rubric evidence per learner.
Up to 8 additional weeks of targeted remediation at no additional tuition fee for eligible learners who attend at least 80% of scheduled sessions and complete at least 80% of assigned practice, but do not achieve the agreed end-of-programme target.
A commitment to additional support, not a guaranteed pass or score. Withdrawal, non-attendance and factors outside provider control are excluded.
Simulated data for proposal demonstration. Not real production data.
Named LRA leadership carries this engagement. The operational team is scoped to the twelve tracks and will be nominated by name, with CVs, for Raay center review before contract signature.
Accountable for delivery, quality and reporting across the programme.
London Royal Academy
Day-to-day operational lead — schedule, cohorts, escalations, weekly reporting.
MA-qualified applied linguist with IELTS examiner training. Owns pedagogy, calibration and moderation across all twelve tracks.
One lead and one deputy per language (English, Turkish, Malay, Urdu, Hausa, Persian) covering Beginner and Advanced cohorts.
Trained assessors for placement, baseline and exit batteries with double-marking and moderation on speaking and writing.
Proposed operational nominees and CVs will be supplied for Ray review before contract signature.
Prior experience delivering language and communication programmes to Gulf-region professional audiences with religious and cultural sensitivity.
Track record designing and running cohorts that combine multiple first languages and mixed CEFR levels on a single standard.
Anonymised case sheets or client-authorised references will be supplied to Raay center before contract signature, subject to client consent and confidentiality.
No specific client, contract or institution is claimed on this page. Anonymised case sheets or client-authorised references will be supplied before contract signature.
Confirming these assumptions locks scope and delivery mode ahead of mobilisation.
Confirm target variety (Bahasa Malaysia or Bahasa Indonesia) so faculty and curriculum align.
Online or blended is Raay center's choice. Blended requires suitable client facilities for the agreed onsite sessions.
Linguaskill or official IELTS for English are optional at additional third-party cost. Live ACTFL OPI only where available and agreed.
Confirm learner device access, headset provision and connectivity at agreed venues.
Final rosters and shift patterns for guest-facing staff drive cohort scheduling; needed before mobilisation ends.
Award date sets Week 1 and downstream milestones through Week 20.
Placement may refine grouping inside approved allocations. Reallocation across languages or tracks requires Raay center approval.
Once these are confirmed, LRA issues a signed engagement letter and mobilises within two weeks of award.
